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About Us

The LINEN founding team has deep experience building Sales Planning systems and Sales and Finance processes for several of Silicon Valley's top technology companies. Seeing companies needing to build custom solutions for ‘common problems’, we decided to build our own Sales Performance Management solution.

Sales/Finance Processes - The LINEN team has first-hand experience helping Sales Operations and Sales Finance teams set up Territories & Quotas, Crediting and Compensation Plans, TAM calculations, Partner Compensation and more.

Sales/Finance Systems - We’ve built complex architectures, supporting Sales, Overlays, Partners, Sales Territories and Hierarchies, Goal Setting, Quota Management, Sales Crediting etc. We have an all-star integration team that has extensive experience in merging systems with enterprise IT architectures; be it On-Prem to Cloud, Cloud to Cloud or Cloud to On-Prem.

Jacob Mathew

Jacob Mathew

Co-Founder & CEO

  • Built Cisco's ~$49B/year Bookings, Revenue and Margin reporting platform

  • 18+ years in Finance Controller & Sales Operations roles

  • Speaker at Oracle World and MicroStrategy World

  • Product deployment to 20+ Fortune 1000 companies

  • MBA – College of William & Mary

Mary Gaffney

Mary Gaffney

Co-Founder & COO

  • Former Director of Sales Operations at Cisco

  • 20+ years in executive positions in Sales Operations, Finance and Shared Services

  • Consultant and Advisor to Enterprise, Mid-market and Startup companies for Sales Operations, Business Process Management and Acquisition Integration

  • BS in Finance from the University of Iowa/Harvard MBA

Advisory Board

Avneet Kochar

Avneet Kochar

EM Adviser - JP Morgan Private Equity Group

Avneet currently serves as the Regional Adviser to the JP Morgan Asset Management Private Equity Group. He sits on the board of six portfolio companies, and was the lead investor in taking 3 companies public on the Bombay Stock Exchange (BSE), including and Happiest Minds (150% over-subscribed).

He is also the former director of the AT&T Investment Management Corporation (managing a $50B AT&T pension fund) covering public equities, risk budgeting, private equity and real estate.

Jon Kondo

Jon Kondo


Jon is currently the CEO of, the pioneer in accelerated analytics, redefining speed and scale in big data querying and visualization. He was previously the SVP of Sales at Appen and the former Founder and CEO of OpsPanda, which was acquired by Xactly Corporation.

He is a veteran in the software industry and was previously CEO of Host Analytics. Jon has also held executive sales positions at Oracle (SVP) and Hyperion (SVP).


Dr. Vinod Chacko, MD

Internal Medicine Physician, Healthcare Vertical Advisor

Dr. Chacko has 20 plus years of clinical medicine and clinical informatics experience, most recently at Tower Health in Reading, PA.

He has designed, deployed and optimized electronic health records, including the implementation and optimization of the electronic medical records deployment at Tower Health (HCP/Payer system serving 2.5m patients).

Kishore Karkera

Kishore Karkera

COO of PrinterPrezz

Kishore is the COO of PrinterPrezz, a leading Bay Area 3D medical printing startup. He has 25 years of cross industry experience in Product Management, Engineering Management and Business Operations and led multiple Global Operations teams within Apple. He has extensive experience in Engineering and Customer support, Commerce and Fraud Mitigation.

Prabhu Chandrasekhar

Prabhu Chandrasekhar

VP of Engineering, Stealth Startup

Prabhu previously led the strategic and engineering arm for Advanced Autoparts, and was responsible for developing their next-gen analytics platform. He has 20+ years of industry experience in spearheading IT and Operations teams for large enterprises in the high-tech and Pharma verticals.

He has managed technical and business architecture teams focusing on solutions for Commerce, Sales, Services, Finance and Operations domains. He holds Masters degrees in Predictive Analytics & Engineering from Northwestern University & Virginia Tech & BS from IIT Kharagpur.

Issac Mathew

Issac Mathew

AI Advisor, Ex-Boston Consulting Group | Walmart

Issac is a seasoned professional in data science, analytics, operations research, and technology consulting, with a strong background in retail, CPG, supply chain, and manufacturing. He's a renowned international speaker on AI/ML.

Before his role at Boston Consulting Group, Issac held pivotal positions at Walmart Labs, PwC, Cognizant, and P&G, providing analytics and tech strategy consulting to global leaders like Walmart, Adidas, Microsoft, Toyota, and more. His expertise covers deep learning, demand forecasting, logistics optimization, CRM, and more.

An Aditya Birla Scholar, Issac holds a B.Tech from IIT Madras, an MBA from IIM Calcutta, and is a visiting AI faculty at IIM Calcutta.